Indian News Publishers Need To Be Paid For Content: Strong Stand By Centre
NDTV
"We hope to address this issue of disproportionate control and imbalance of dynamics between content creation and its monetisation and the power that ad-tech companies and platforms hold today," minister Rajeev Chandrasekhar said.
The Indian government has called for big tech companies to give a "fair share of revenues" to digital platforms of print news publishers, citing a need to address the "disproportionate imbalance" in the relationship between the two.
Minister of State for Electronics and Information Technology Rajeev Chandrasekhar and Information and Broadcasting Secretary Apurva Chandra both emphasised the importance of this issue for the future of journalism and the financial health of the news industry, both digital and print.
In a message to the inaugural session of a day-long conclave organised by the Digital News Publishers Association (DNPA), Mr Chandra linked the issue to the "future of journalism."
"For the growth of the news industry, it is important that digital news platforms of all these publishers, who are the creators of original content, get a fair share of revenues from the big tech platforms which act as aggregators of content created by others," Mr Chandra said.
