Indian brands hog limelight at Al Darwish Jewellery Showroom

Satyendra Pathak Doha Indian jewellery brands ARAYA, Ysabella and Indian-Italian brand Moratti are hogging the limelight at the recently opened Al Darwis...

Satyendra Pathak Doha Indian jewellery brands ARAYA, Ysabella and Indian-Italian brand Moratti are hogging the limelight at the recently opened Al Darwish Jewellery Showroom in Doha. Built on a family legacy dating back to over 110 years, ARAYA has unmatched access to the finest gemstones and resources across the globe. Approaching high jewellery as a wearable modern artform, ARAYA’s design philosophy combines modern aesthetics and techniques to create functional and versatile pieces. “We have been receiving an overwhelming response to our products ever since we have opened our outlet under the umbrella of Al Darwish Jewellery in Doha. Qataris have a great liking for our jewellery and we made it easier for them to come, see and select our products directly from the showroom,” ARAYA Sales and Marketing Manager Nabeena Nusrath said.“Built on five generations of trust, knowledge, and expertise, ARAYA has established its credibility in the world of high jewellery. Each rare stone is carefully sourced and brought from mine to market at one of the family’s seven distinguished diamond facilities worldwide. With this unparalleled access to resources and a powerful legacy, ARAYA can deliver exceptional value to each of its discerning clients in Qatar,” Nusrath said.Indian-Italian brand Moratti, which has entered the Middle East market by opening its first outlet in Qatar, has now become a point of reference for its extraordinary creations at the showroom. “Each masterpiece is a work of art that comes from an exhilarating journey between multi-ethnic cultures and brought to life by the hands of fine Italian and Indian craftsmen,” Sameer Darbari of Moratti said.“Each of our designs is a result of an exhilarating journey between multi-ethnic cultures and influences, through nature. Translated into reality by the hands of fine Italian craftsmen, each Moratti masterpiece is a work of art brought to life and tells a different story, a story that we are now proud enough to share with people in Qatar,” Darbari said.“Our association with the Al Darwish family and the liking for our products among Qataris gave us the confidence to open this outlet in Qatar. We have been receiving a very good response ever since this showroom has opened. Our goal is to come to the expectations especially of our female clients in Qatar,” he said.“Moratti works to pursue perfection and shape a universe of jewellery that is unforgettable. Blending the inspirations of the east and the west create a perfect synergy between fashion and jewellery,” Darbari said.Ysabella by RK, another Indian brand attracting the attention of many visitors at the showroom, is a line of fine jewellery inspired by modern European architecture and design. It is a young brand for the generation of millennials.“The Ysabella by RK brand is known for unparalleled designs, meticulous crafting and natural purity. It embodies elegance and taste with a wide and exotic range of timeless pieces in an effortless combination of heritage and contemporary influences. RK Jewellers today stands proud as a shining beacon of what a high-end jewellery brand ought to be,” Rohan Sharma of Ysabella by RK said.“All our products are manufactured in house. As we make the designs ourselves, we ensure that the quality is top-notch, the design does not lose its original aesthetic and most importantly the thought of its creator is communicated in the manufactured piece,” Sharma said.“We are proud of our association with the Al Darwish family. It is their liking for our products that made us open this outlet in Doha. Our products are well known among Qataris. I am sure this outlet will make us more popular among them,” he said.