India's Love For Homegrown Single Malt Whisky Shakes Up Global Brands
NDTV
As India comes into its own as a maker, not just consumer, of whisky, its single malts are reshaping the country's $33 billion spirits market.
Oak casks, once used to store bourbon and wine, are stacking up in a distillery near New Delhi, filled with ageing whisky as workers churn out almost 10,000 bottles a day of Indian single malt Indri, recently named the world's best whisky.
Sugarcane and mustard fields, not peat bogs, ring the distillery, where the two-year-old Indian brand's owner Piccadily is ramping up production and building a three-hole golf course to lure connoisseurs and tipplers in the whisky-loving nation.
As India comes into its own as a maker, not just consumer, of whisky, its single malts are reshaping the country's $33 billion spirits market.
