India reveals Little Things We Did which made our days complete during lockdown

Godrej Group’s latest research ‘Little Things We Do’ highlights how last year’s lockdown revealed India’s creative and altruistic side.  

Over half Indians (52%) have become conscious of the environment – including growing plants, become more prudent on purchases, and conserving energy – as a direct result of the pandemic and the subsequent lockdown, reveals the latest research from Godrej Group, The Little Things We Do. When the country is reeling under the mutated virus and possible lockdown by states, the research is a reminder of the duties of responsible citizens and organisations to support the country. ‘The Little Things We Do’ study analyzed the daily routines, habits and gestures adopted by our citizens during the 10 months of lockdown last year to make their life more tolerable. The study revealed 44% have participated in community activities such as volunteering and helping the less privileged, during the same period. According to the data, confinement and other restrictions have also liberated India’s creative side: more than one-in-five Indians (22.87%) are now more likely to cook, paint, sketch, or pursue other creative hobbies to keep themselves happy. Nearly a quarter (23.19%) found solace reading or listening to music during periods of lock-down.