India gaming market to be more impactful; looking to invest, acquire: KRAFTON India CEO
The Hindu
KRAFTON - the name behind popular esports title Battlegrounds Mobile India (BGMI) - is actively looking to invest and acquire in India.
South Korean gaming giant KRAFTON - the name behind popular esports title Battlegrounds Mobile India (BGMI) - is actively looking to invest and acquire in India, which is among its top five markets globally and where mobile-first gaming culture, rapid smartphone adoption, and a young, tech-savvy population are driving prospects of steady growth in online gaming.
KRAFTON India CEO, Sean Hyunil Sohn sees the gaming industry here becoming much more sizable and impactful, and asserts the company would not be tied down to fixed investment limits for this "promising" market. KRAFTON has already invested $200 million in the country.
Reflecting on India's regulatory landscape and past challenges faced by KRAFTON, he highlighted the company's positive outlook on regulations.
Sean said India's approach to norms are supported by defined processes, constructive feedback, and a calibrated approach before actual implementation of guidelines.
"We want to double down on gaming and its addressable area because we believe now it is time for the gaming industry to become much more sizable and impactful. And we see a much bigger potential for the next 2-3 years," he told PTI.
Although the company does not disclose country-specific revenue separately, India -- in terms of revenue and user base -- is among the top-five countries for KRAFTON, he said.
Further, steady growth projections for the Indian economy and increasing adoption of smartphones are driving a positive outlook for the company.
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