India Falls Hard For Extravagant And Expensive Pre-Wedding Videos
NDTV
Middle-class India has a new obsession: pre-wedding videos. Theyre extravagantly designed and choreographed, with music, dance routines and, often, movie-style sets.
The couple dressed in Indian wedding regalia stands knee-deep in a lake, bouncing their shoulders to a Bollywood song. The groom then bumps his betrothed, loses his balance and topples into the water, finery and all. pre-wedding shoots - i'm getting this pic.twitter.com/Ynwf7Kxr6a Hey wedding photographers. Can you chill? Wtf is this pic.twitter.com/q7Qt6Dt326
It wasn't an act. The video, shot ahead of the couple's wedding and meant to evoke their romance, was an epic fail - at least at first. Then the clip turned into an Instagram sensation, amassing 13 million views.
"People started recognizing us at meetings, social gatherings, other weddings," says Jyothi Lakshmi, the 26-year-old bride. "The fall was worth it."