
In the world of Hodakova, fashion is found in spoons, belts and briefcases
CNN
Ellen Larsson turned celebrity dressing on its head when she began putting A-listers in everyday objects. After her Paris Fashion Week show, the Swedish designer discussed her avant-garde approach to upcycling.
Cate Blanchett has never worn so much silver. Not in the sense of glitzy sequins or hand-applied crystals (par for the course on the red carpet) but the kind of sterling normally found in one’s cutlery drawer. Last April, Blanchett appeared in Vogue China wearing a corset made out of two antique silver platters. With her hair bobbed and blown-out at the ends, she looked like a 1950s Joan of Arc — the ornate serving dishes folded around her torso like rudimentary body armour. That same summer, Blanchett made headlines when she arrived at an LA red carpet in a halter-neck top fashioned out of 102 vintage silver spoons. Before the year came to a close, the cereal utensil was repurposed once more: at the Toronto Film Festival in September, they were used as a peek-a-boo detail, hemming the black blazer that Blanchett wore like a metallic fringe. This fusion of tableware-turned-couture was the work of Ellen Hodakova Larsson, a Swedish designer and the founder of four-year-old independent Stockholm-based brand Hodakova. And it’s not just the kitchen that Larsson finds inspiring. So far, she has made dresses out of leather briefcases, baguette bags out of belt buckles, and clutch purses from equestrian riding boots. Her treasure trove of household items are largely donated from stores and businesses across Sweden. “We do collaborations with different companies that provide us with materials they’re overstocking,” she told CNN. Speaking after her Paris Fashion Week show on Thursday, where Larsson presented clothing transformed from guitar strings and other musical instruments, she explained: “It always starts with an intuitive mood, being open-eyed. If something speaks to you and you feel it, I just follow the intuition and trust the process.” Born during the pandemic, Hodakova has a distinct celebrity client roster that reads as a who’s who of Hollywood’s most sartorially daring — from Tilda Swinton, Greta Lee and Lady Gaga to Emma Corrin, Saoirse Ronan and Julia Fox. Larsson’s avant-garde approach to upcycling also won her the prestigious 2024 LVMH Prize, which included €400,000 and a year’s worth of mentorship with the luxury conglomerates’ executives. “It’s the first time we have seen a project about sustainability that has numbers, that she (Hodakova) sells,” LVMH judge and Dior’s creative director Maria Grazia Chiuri told Vogue at the time. “We want to recognize these important results.” The term ‘upcycling’ — first coined in 1994 by German engineer Reiner Pliz — has been a familiar part of environmental conversations for the last 30 years. But Larssons’ interpretation feels fresh. She designs exclusively with discarded items, almost never starting from scratch, since her raw materials already tend to be fully formed items: ribbon rosettes, ballpoint pens, watch faces or paper envelopes. “You put something in a different room, use it in a different way, it affects how you see something,” said Larsson, who repurposes objects without altering their original shape. In Hodakova’s world, anything can become luxurious — even the mundane. “I’m hoping to change the perspective of (these items),” said Larsson.