In the Elizabeth Holmes criminal case, the media is also on trial

For a time, Elizabeth Holmes was a media darling. The college dropout who started her blood-testing company Theranos at 19 graced the cover of magazines such as Forbes, Fortune, and Inc. in her signature black turtleneck to help cultivate her image as "the next Steve Jobs." She was upheld as a rare female founder who'd raised significant sums of capital to drive her startup towards an eye-popping $9 billion valuation.

Seemingly everyone was fascinated by the young entrepreneur seeking to revolutionize blood testing and who managed to attract a who's who of powerful men to buy into her lofty mission.

Now, Holmes' criminal case is underway in a San Jose federal court where her relationship with the media is also on trial.