In BJP's Kerala Masterplan, Huge Outreach To Christians, Muslims: Sources
NDTV
Northeast under its belt, the BJP is out to win Kerala, with a massive public outreach programme that plans to embrace the two key non-Hindu communities -- Muslims and Christians.
Northeast under its belt, the BJP is out to win Kerala, with a massive public outreach programme that plans to embrace the two key non-Hindu communities -- Muslims and Christians. Together, the two comprise 46 per cent of the population, crucial to crack into a state that has traditionally been a bastion of the Left and the Congress.
The BJP, which stepped up its outreach in Kerala ahead of the 2019 election, has been unable to make inroads.
Bucking the national trend, the party had drawn a blank in the state despite its high-pitched agitation on the Sabarimala issue. The Congress had won 15 of the state's 20 Lok Sabha seats. Its allies won another four -- the Indian Union Muslim League bagged two and the Kerala Congress (Mani group) and Revolutionary Socialist Party one seat each.
The outcome was seen as a rejection of the party's stance on religious issues.
