In backlash against foreign brands, Chinese consumers pick local
Al Jazeera
Nationalism is pushing sales of local brands, including pride in China’s recovery from COVID as other nations struggle.
He Shuang, a student at a US university stranded in her home city of Chongqing in southwest China during the pandemic, has added more than 300 domestic brands to her list of favourites on Alibaba’s Taobao online mall. Like with He, Chinese brands are hot with most shoppers and have spurred billions of dollars in investment, as consumers increasingly make patriotic choices amid a growing backlash against foreign brands in the country. A surge in online shopping after people were forced indoors due to COVID-19 last year, a recovery in the market since then, and infrastructure that allows vendors to scale up swiftly have also propelled demand for local brands.More Related News