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In A First, BJP Appoints "WhatsApp Pramukh" In Madhya Pradesh

In A First, BJP Appoints "WhatsApp Pramukh" In Madhya Pradesh

NDTV
Sunday, November 17, 2024 06:17:41 AM UTC

This initiative marks a first for Madhya Pradesh and is part of a broader effort to establish a comprehensive digital network across all 65,015 booths in the state by November 20.

The BJP has appointed its first-ever "WhatsApp Pramukh" in Madhya Pradesh's capital Bhopal. Ramkumar Chaurasia, an MSc graduate, has been entrusted with the role, of using WhatsApp to connect with the masses and disseminate information about government schemes.  

Speaking to NDTV, Mr Chaurasia expressed his enthusiasm for the role: "This responsibility has been entrusted to connect the common people in maximum numbers and to reach the government schemes to the people through WhatsApp. This experiment is happening for the first time in the state and will soon be implemented across the entire state."

This initiative marks a first for Madhya Pradesh and is part of a broader effort to establish a comprehensive digital network across all 65,015 booths in the state by November 20. BJP leaders believe these innovations will strengthen grassroots connections ahead of the upcoming state booth committee elections.

Read full story on NDTV
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