In a changing market
The Hindu
How can a student develop the right competencies and build a career in Marketing?
For a recent graduate, trying to get his/her footing in Marketing seems daunting, especially as the overall employment landscape has been impacted by the pandemic. It is natural to feel confused about how to navigate these obstacles. How does one get the right start and develop the right competencies? What then, is the way forward?
Owing to technological growth and the boom in marketing-led ventures, there are more Marketing jobs available now than ever before, and having a strong foundation will help you land the perfect entry-level role. Learning the fundamentals of Marketing early will help you understand the brand, consumer and the overall market a lot better and also how these three interact with each other. As the world evolves, so does the field of marketing. Different and newer aspects of marketing fundamentals have emerged such as search, social media marketing and content marketing and more. These topics evolve and change so fast that they have not yet been covered extensively in traditional educational formats. Marketing fundamentals must be examined from the requirements of recruiters and expectations of organisations.