Ikea loyal customers can now win a candle that smells like its famous meatballs
CNN
Ikea is famous for the Swedish meatballs served at its stores' cafeterias. Now, it's turning those meatballs customers love into ... scented candles.
Ikea is offering meatball-scented candles as a prize in a sweepstakes event for "Ikea Family" loyalty club members to celebrate the 10-year anniversary of the free loyalty program. Ikea hopes that dangling the candles may entice additional customers to sign up for a loyalty card, which gives members rewards and other perks. Ikea says 1,925 lucky winners will get to claim one of the Huvudroll meatball candles and let the sweet smell of meatballs waft through their homes. The event will run through August 22.
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