IIFA 2023: Everything You Need To Know About Bollywood's Big Award Night
NDTV
Salman Khan and Abhishek Bachchan are among the A-listers in Abu Dhabi for IIFA
Some of Bollywood's biggest stars will walk the distinctive green carpet on Saturday as the UAE hosts the International Indian Film Academy (IIFA) Awards, a showcase for the flagging Hindi-language movie industry. Salman Khan and Abhishek Bachchan are among the A-listers in Abu Dhabi, capital of the oil-rich United Arab Emirates where more than a third of the 10 million population is Indian.
The stars will tread the green carpet - adopted in 2007 in a nod to climate change - after a year when Bollywood, Mumbai's Hindi movie machine, has misfired post-pandemic.
The rise in streaming, competition from other parts of India and a trend away from Bollywood's often thin plots have all contributed to keeping cinemas quiet, experts say.
However, Bollywood received a boost in March when viral dance number Naatu Naatu won an Oscar for best song, a first for an Indian film.
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