If you can't beat 'em, join 'em: How Nike cornered the running shoe market
CNN
He might not be sponsored by Nike anymore, but US distance runner Mason Ferlic is still rocking their shoes.
That's because, in his quest to make the US Olympic team, Ferlic sees Nike's range of super shoes, which have revolutionized distance running in recent years, as giving him an edge. The 27-year-old Ferlic says he yearns to celebrate athletes for their physical achievements and "stop having this ridiculous debate about what shoes people were wearing," but realizes that moment has long gone.
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Warning: This post contains language readers may find disturbing.
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