Ice Cube pushing for sports fans to ride along with Big3

Ice Cube is still looking to take his 3-on-3 basketball league to greater heights in its fourth season of play

Ice Cube tweeted a Big3 clip of famous faces — fighters, NFL and NBA players, and, yes, that was Kanye West in a ski mask — that pop up at Big3 games. The brightest star of the 3-on-3 basketball league, of course, remains Ice Cube, the revolutionary rapper turned basketball businessman who returns to his roots when he performs Saturday during the Big3 slate of games in Dallas. The A-listers seem to love Ice Cube’s 3-on-3 basketball league. Can he get the rest of the sports world to respect the game?