
I made memes for the White House. Here’s what I learned
Fox News
Trump administration's digital team generated billions of video views using viral content and cultural references to engage younger Americans in politics.
Billy McLaughlin is the former White House director of digital content.
Serving as director of digital content for President Donald Trump was the most meaningful and intense chapter of my professional life. From the moment we rebooted the administration’s online presence on Inauguration Day, the mission was clear: speak in a voice that resonated with real Americans and make sure our MAGA message could not be ignored.
We did not build a cautious, government-style account. We built a fast, culturally fluent content machine designed to cut through the noise and win online. And it worked.
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