
I invest in Lego because it’s better than stocks, bonds and gold — and I’ve made $500K in 2 years
NY Post
Shane O’Farrell didn’t intend to get rich buying and selling Lego — all the 35-year-old from New Jersey, wanted was a connection to his childhood back in Ireland, where the modest Fort Legoredo was one of his favorite playthings.
Twenty years later, when he saw the kit going for hundreds higher than its 1996 retail price of $85, it was a lightbulb moment for the side-hustle seeker.
O’Farrell quickly jumped into what proved to be a lucrative market of buying and flipping coveted Lego sets online. That same set he loved currently sells for $2,405.
The savvy service engineer is one of a growing number of investors shelling out their hard-earned cash on plastic bricks — at a time when Lego’s resale value has been growing by 11% annually and outpaced stocks, bonds, and gold, according to a 2022 study.
“I started trying to invest in stocks and realized the 8% a year that I’m making in the stock market is not really going to work. It’s not really going to get me where I want to go,” O’Farrell told The Post. “It would take decades.”
In the past two years alone, his toy trading has netted him nearly $500,000.
