Hyderabad’s Kalakriti art gallery goes ‘phygital’
The Hindu
Kalakriti art gallery aims to incorporate virtual reality, augmented reality and AI for a unique experience
The pandemic prompted art galleries across India to enhance the virtual experience of viewing and buying art. Some of them upgraded their websites to host virtual exhibitions. Hyderabad-based Kalakriti art gallery is going a step further to give art lovers a ‘phygital’ (physical and digital) experience, incorporating elements of virtual reality (VR), augmented reality (AR) and artificial intelligence (AI). The gallery established in 2002 recently moved to a new address on Road no. 4, Banjara Hills. The multi-level premises intends to become a cultural hub that hosts art events, talks, book readings and cultural performances. The 4000 square feet gallery space on the ground floor can host three exhibitions simultaneously and offer a seamless digital experience.
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