How these clunky running shoes became the ‘It’ sneaker: ‘Every brand is making their shoes look like Hoka’

Take a walk down any NYC street and you’ll see a pair of Hokas on stylish people’s feet.

Once reserved for hitting the pavement, the running shoes — with their hallmark chunky soles, athletic mesh and vivid colorways — have become both a street-style staple, a trendy boardroom accessory and everything in between.

And the proof is in the pudding: Deckers Brands, which owns the running shoe label, saw a nearly 35% increase in sales for Hokas to $570.9 million, the company reported last month.

Celebrities are, in part, responsible for the Hoka boom: Harry Styles and Blake Lively have donned the clobbers, while Adam Sandler showed off a pair of electric blue Hokas on the red carpet last year. Even President Joe Biden has been seen wearing the black Hoka Transports, juxtaposing his suit with the sensible sneakers.

“You can spot them on celebs and athletes alike which is always a boon for any piece of fashion,” Wardrobe Whisperer stylist Jessica Cadmus told The Post, adding that nearly one-third of her clientele style Hokas as an everyday shoe.

“Say what you will about them, Hokas are very comfortable,” she said of the sneakers, which were first integrated into weekend wear, but began slowly creeping into weekday ’fits. She said most of her New York clients first bought them for exercise but shifted to an everyday staple since their daily routines require blocks-long walks.