How the world’s most boring investment started trading like a meme stock
BNN Bloomberg
Gold has been considered a store of value for thousands of years. In 2026, it’s been trading more like a meme stock than a safe haven.
Investors often flock to gold when crises hit, inflation spikes or stocks slump as a way to preserve their money’s worth.
But gold prices have been extraordinary volatile, smashing through record highs before posting their biggest single-day drop on record last month. Gold is now up roughly 15 per cent this year.
Gold has had monster rallies before: Its best year on record was 1979, rising 144 per cent as the US economy experienced rampant inflation and geopolitical tensions surged. And prices rallied 24 per cent in 2020 as the pandemic upended the global economic status quo.
This time, gold is benefiting from rising geopolitical tensions. And as traders bought more, the gains gathered steam, resulting in skyrocketing prices.
Investing in metals is easier than ever before: Traders can buy and sell exchange-traded funds that track the price of gold and silver just like buying and selling stocks. The SPDR Gold ETF — a popular fund that tracks the performance of physical gold — in August saw its biggest monthly inflows on record, according to FactSet data.

A key question hangs over the Federal Reserve’s two-day meeting that ends Wednesday: Will central bank policymakers still reduce short-term interest rates this year, now that the Iran war has sent oil prices higher and gas prices spiking? Or will they have to stand pat for months to see how the conflict plays out?












