How Naomi Osaka Became Everyone’s Favorite Spokesmodel

From the Met Gala roster to your lunchtime salad bowl, the tennis champion is suddenly ubiquitous.

LOS ANGELES — In today’s world of celebrity branding, captions speak louder than words. But Naomi Osaka’s are decidedly understated. “Keep on keeping on,” the 23-year-old tennis champion posted on Instagram under two on-court photos after making it through the fourth round of the Australian Open (which she went on to win). For a slide show that began with a shot of the Metropolitan Museum of Art, whose Costume Institute Gala she will co-chair, in September: “oh we lit.”