How Meditation Apps Became A Billion-Dollar Industry
Newsy
Meditation apps boomed during the pandemic, but the trend was building before. Now some companies are worth billions of dollars.
Meditation is an ancient religious practice, dating back thousands of years as a religious tradition in faiths like Hinduism and Buddhism. And while Western health and wellness traditions have promoted meditation for decades, business is booming the last few years, especially for meditation apps.
Some of the companies making the most popular meditation apps are now worth billions of dollars.
The Calm app, with ads that appear frequently on U.S. TV and with partnerships with celebrities Matthew McConaughey to LeBron James, was valued in 2020 at $2 billion. Fellow meditation app Headspace merged with online mental health platform Ginger last year to form a company worth $3 billion.
