How Dr. Jonathan Kaplan Attracted A Massive Following By Leveraging Social Media

Dr. Kaplan was born and raised in Louisiana but underwent his general surgery and plastic surgery training in New Orleans and the Cleveland Clinic respectively.

A doctor who wants to enter a private practice is taking a huge step, and not one that's guaranteed to be profitable, either. Georgia McIntyre of Fundera mentions that as many as half of new businesses collapse after their first five years in operation. For a physician whose main income is their primary practice, this can be a dismal exploration into entrepreneurship. Owning and running a business doesn't have to be a crazy idea based on hope and dreams, though. Approaching the process as a business owner and making the company into a profitable entity should be one’s top concern. Here, we examine the success story of Dr. Jonathan Kaplan and how he managed to make a practice stick around. Louisiana to San Francisco Dr. Kaplan was born and raised in Louisiana but underwent his general surgery and plastic surgery training in New Orleans and the Cleveland Clinic respectively. His last stop as an employed physician, before going into private practice, was in Baton Rouge, at Our Lady of the Lake Hospital. In 2013, he moved to San Francisco, taking over the clinic that he would rename Pacific Heights Plastic Surgery. Unfortunately, he quickly realized that he'd only get clientele if people knew what he did and how well he did it. Luckily, Dr. Kaplan had a plan. He learned how vital SEO could be to a business during his time in Baton Rouge and applied those principles to his own practice. Through organic search results and leveraging the new medium of social media, he could attract a massive following and get his name out to the public.