How College Athletes' Name, Image And Likeness Changed The Game
Newsy
The rule allowing college athletes to earn money off their name, image and likeness has reshaped the game landscape, especially for women.
College athletes now have the rights to earn sponsorship money and have more power over their own brands. It’s reshaping the economy of college sports and beyond and providing new opportunities for the growth of women’s sports.
July 1st marks one year since the National Collegiate Athletic Association, better known as the NCAA, allowed college athletes to earn money off their name, image and likeness, a trio often collectively known as NIL.
It’s dramatically reshaped the landscape for college athletes. For many years, college athletes got scholarships but that was it. NCAA rules banned scholarship athletes from making any money without putting their eligibility and scholarship at risk.
