How artificial intelligence could fundamentally change certain types of work

New York City — Since he started using artificial intelligence, copywriter Guillermo Rubio estimates his productivity has increased by as much as 20%. 

"It just makes certain things go a bit faster, like research or brainstorming ideas," Rubio told CBS News. "It's really useful for coming up with those things. Not necessarily writing them, but just generating the ideas when you're stuck."

That innovation also means change. A report released by Goldman Sachs in March found that AI services could automate as many as 300 million full-time jobs worldwide. Many are calling it a new age in the way we work.