How AI will revolutionize politics in 2024, and why voters must be vigilant
Fox News
What we’re about to see in the 2024 election cycle, with the introduction of artificial intelligence, is the rise of "performance-enhancing digital."
Brian Athey serves as chief creative officer at Push Digital Group.
AI will revolutionize politics in the months ahead. Across America, digital agencies and operatives – Democrat and Republican – are already experimenting, and while the outcomes are difficult to predict, the differentiating factor for the winning side will be who best leverages AI to its full potential.
For starters, there are extraordinary applications for AI to navigate the oceans of data that campaigns produce. But, while there is plenty of hype around ChatGPT and the myriad of new AI tools introduced in recent months, machine-learning tools from companies like Facebook, Google and Trade Desk have been helping the best agencies accomplish their tasks for years.