How Activia went from stodgy digestive aid to trendy wellness brand
CNN
If you hear the word "Activia," your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop.
Danone launched Activia, the probiotic yogurt that claims to support gut health, in the United States in 2006. Curtis became the brand's spokesperson the following year. The ad campaign — touting Activia's role in keeping consumers "regular" — inspired some ridicule, but it also boosted sales.
The brand has since moved on from Curtis, tapping other spokespeople over the years and modifying the way it promotes its products.
A grand jury voted against indicting New York Attorney General Letitia James after being asked to look at the mortgage fraud case against her a second time, according to multiple people familiar with the development Thursday.
National Guard troops deployed to Washington, DC, can remain there for now, after a federal appeals court on Thursday temporarily froze a judge’s ruling that would have soon required them to leave the city’s streets.
Defense Secretary Pete Hegseth’s bad week just got worse. That’s after the long-awaited release Thursday of an inspector general’s report on his sharing of highly sensitive military attack plans on the unclassified app Signal earlier this year.
President Donald Trump has hired a new architect for the White House ballroom amid disputes between the president and his architect originally contracted to complete the project, several sources have told CNN.
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Lawyers for the New York attorney general’s office are expected to appear in federal court in Albany on Thursday to try to disqualify a US attorney from investigating the state’s civil case against President Donald Trump.