Horlicks, Boost Drop 'Health' Label, Rebranded As 'Functional, Nutritional Drink'
NDTV
The decision by the HUL comes after the Ministry of Commerce and Industry directed e-commerce websites to remove all drinks and beverages from the 'health' category on their websites.
Hindustan Unilever Limited (HUL), the owner of popular brands 'Horlicks' and 'Boost' has dropped health from its label and has repositioned its brands as "Functional and Nutritional drinks".
The decision by the HUL comes after the Ministry of Commerce and Industry directed e-commerce websites to remove all drinks and beverages from the 'health' category on their websites. The Centre said the sugar content in these drinks is much above the acceptable limits.
In a regulatory filing by the HUL, it reported a 1.53 per cent decline in consolidated net profit to Rs 2,561 crore for the fourth quarter of FY24.
