Hero MotoCorp starts operations in Philippines via tie-up
The Hindu
TMC partners with Hero MotoCorp to expand its presence in the Philippines automotive market with innovative products.
Terrafirma Motors Corporation (TMC), a part of the Columbian Group of Companies, one of the leading automotive groups in the Philippines, will serve as the exclusive assembler and distributor of Hero MotoCorp products & services, the company said in a statement.
The partnership between the two companies was announced in October 2022.
Niranjan Gupta, Chief Executive Officer, Hero MotoCorp said, “The commencement of operations in the Philippines will bolster our overall global presence. Hero MotoCorp, with its extensive and innovative product portfolio, is committed to delivering superior mobility solutions and exceptional after-sales services ensuring a delightful ownership experience.
“Partnering with Terrafirma Motors Corporation (TMC), a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market,” he added.
Bienvenido Sanvictores Santos, Chairman, of Terrafirma Motors Corporation, said, “ Hero’s products are renowned for their technology and reliability, and we are confident that customers in the Philippines will love these motorcycles and scooters. Combining Hero MotoCorp’s global expertise with our local knowledge, we intend to make a significant impact in the market.”
An assembly unit and parts warehouse has been set up at Terrafirma Motors Corporation in Laguna, Philippines. Spanning over 6,000 sq. mtrs, the facility boasts an annual capacity of over 150,000 units.
This new assembly facility will produce Hero MotoCorp’s best-selling and globally acclaimed range of motorcycles, including the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.
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