Here Comes the Full Amazonification of Whole Foods

A newly revamped store in Washington shows how thoroughly Amazon has woven itself into the grocery shopping experience.

“Would you like to sign in with your palm?”

That was the question a cheerful Amazon employee posed when greeting me last week at the opening of a Whole Foods Market in Washington’s Glover Park neighborhood. She blithely added, “You can also begin shopping by scanning the QR code in your Amazon app.”

“Let’s go for the palm,” I said.