Hello Hallyu: why is South Korean culture sweeping the globe?
The Peninsula
Seoul: It s won Oscars. Its television shows and K pop stars dominate global charts. Its leading novelist just won the Nobel literature prize. How did...
Seoul: It's won Oscars. Its television shows and K-pop stars dominate global charts. Its leading novelist just won the Nobel literature prize. How did South Korea become such a global cultural powerhouse?
What is Hallyu?
From the late 1990s, Korean dramas and K-pop idols started gaining traction in neighbouring Asian countries like China and Japan, marking the start of Hallyu, or the Korean Wave.
It wasn't until Psy's breakout hit "Gangnam Style" that Hallyu hit the West.
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