Health Care Workers Deserve Fashion, Too

After masks, medical scrubs get the designer treatment. It’s the next big market no one expected.

One of the more unexpected side effects of the pandemic was to forever alter our relationships with personal protective equipment; to make medical garments, at least in the mask sense, a new accessory of self-expression and a part of almost every wardrobe. And every designer’s arsenal. Now that relationship is entering a new phase. Josie Natori, a designer known for her loungewear and lingerie, is joining forces with Care+Wear, the “healthwear” company known for its fashion approach to PICC line covers and clothing with port access, to introduce a line of scrubs modeled on her best-selling pajamas. Ms. Natori is the latest entrant in a growing effort to reposition what may be one of the largest, and most overlooked, professional sectors as the Next Great Fashion Frontier.