He Knows the Best-Kept Secret in Sports. No, He Won’t Tell.
The New York Times
Encrypted email servers, secret meetings, strict confidentiality: The identity of the winner of the Ballon d’Or, soccer’s biggest individual prize, is guarded like a state secret.
At this time of year, Pascal Ferré seems to field the same call, over and over again. They come from across the world. Sometimes, it is a team executive or a club president. Often, it is an agent, charming and inquisitive. Occasionally, it might even be one of the world’s most famous players themselves.
Regardless of the voice on the other end of the line, they all follow much the same pattern with Ferré, the genial, bearded editor in chief of the prestigious French soccer weekly France Football. They start by shooting the breeze, asking casually after Ferré’s general health. Then, they start to shift gear.
They ask how preparations are going for the magazine’s annual gala, the one at which the men’s and women’s winners of the sport’s most coveted individual prize, the Ballon d’Or, will be announced. Fine, fine. Has the voting finished? Has it all gone well? Yes, yes. Ferré knows what comes next, the real reason for every call. They want to know the one thing he cannot tell them.
