HDFC Bank Ties Up with Paytm To Issue Credit Cards
NDTV
The credit cards would be enabled by Visa and will be aimed at a select clientele including the youth, merchants and business persons.
A month after the Reserve Bank of India (RBI) partially lifted a ban on HDFC Bank, allowing it to restart issuance of credit cards, the lender on Monday announced its tie-up with Paytm for selling co-branded credit cards from October onwards, coinciding with the beginning of the festival season.
The credit cards would be enabled by Visa and will be aimed at a select clientele including the youth, merchants and business persons, according to a statement issued by HDFC Bank.
“The credit cards will be customised to meet distinct needs of retail customers, from new-to-credit users to affluent users and offer one of the best-in-class rewards and cashback for users,” the statement further read.
The tie-up is aimed at providing superior value and experience to customers with both HDFC Bank and Paytm leveraging off through each other's strengths, the statement added.
