Walmart shook up the banking world earlier this year when it announced plans to set up a financial technology firm.
Walmart Inc.’s financial technology venture, still shrouded in mystery, now has a possible name: Hazel by Walmart. The world’s largest retailer filed for a trademark on the name on March 29, in the process giving clues as to what the startup might actually do. The application with the U.S. Patent and Trademark Office includes a slew of financial services that the startup could potentially offer, from issuing credit cards to offering credit-repair services. The list even includes financial-portfolio analysis and consulting, which suggests that Walmart may target wealthier customers along with its traditional lower-income clientele. A Walmart spokesperson declined to comment.