Having a pineapple moment: Studio Beej’s latest launch with Piñatex
The Hindu
After Nike launched sneakers from Piñatex, Mumbai’s Studio Beej celebrates the bio-textile with a clutch they’ve named Ananas
As the world celebrates International Pineapple Day tomorrow, Mumbai-based Studio Beej is all set to launch Ananas, a clutch made of Piñatex. A fresh take on their evening clutch, Ditya, the new handmade variant is aimed at popularising the bio-textile made from the leaves of the pineapple plant. Globally, it is used by brands such as H&M, Paul Smith, and Hugo Boss. This is not the Studio’s first experiment with Piñatex. Last year, they used it in a cross body bag (Laya), a hobo bag (Ananta), and Ditya. With these offerings, the brand joins the list of international names like Chanel, H&M, Hugo Boss, and Nike — who recently launched the seven-sneaker Happy Pineapple Collection — that work with the plant-based alternative to leather.
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