Harris makes final push to close gap with male voters
CNN
Vice President Kamala Harris is launching new ads this weekend targeting men in battleground states as part of her campaign’s effort to close the deficit she faces with male voters in the final days before Election Day.
Vice President Kamala Harris is launching new ads this weekend targeting men in battleground states as part of her campaign’s effort to close the deficit she faces with male voters in the final days before Election Day. The new ads will air during sporting events on Sunday and Monday in Milwaukee, Philadelphia and Pittsburgh, where the campaign will air a unique spot during the broadcast of the Pittsburgh Steelers game on “Monday Night Football.” The ads are tailored to each of the three cities and each leans heavily into its respective city’s culture, including references to local sports teams. All seek to portray Trump as an outsider in opposition to the relevant city’s working-class communities. The ads are part of an effort to energize male voters as Harris seeks to narrow the gender gap in support for her and for former President Donald Trump. A CNN national poll of likely voters released on Friday found Trump has the support of 51% of men compared with Harris’ 45% support among male voters. Harris and her running mate, Minnesota Gov. Tim Walz, are continuing their outreach to male voters with campaign events, interviews and digital media content. On Sunday, Walz will play the Madden NFL football simulation video game on the live-streaming platform Twitch with New York Rep. Alexandria Ocasio-Cortez. Harris will visit a youth basketball facility in northwest Philadelphia during her trip to Pennsylvania on Sunday. Her interview on NFL star and TV personality Shannon Sharpe’s podcast will air on Monday, the latest in a series of interviews with media personalities popular with men, including the “All the Smoke” podcast with former NBA players Stephen Jackson and Matt Barnes and an interview with radio host Charlamagne Tha God. The new ads seek to invoke regional pride by highlighting Trump’s past criticisms of the battleground-state cities and using the imagery and language of local sports teams. A Harris campaign official told CNN the ads, which are largely devoid of language on policy or major campaign issues, are leveraging sports as a vehicle to galvanize low-propensity, disengaged male voters, including younger voters, among whom the disparity in support for Harris between men and women is particularly pronounced. A Harvard Youth Poll of likely voters under 30 years old nationally found Harris leading Trump by 47% with women under 30, but leading by just 17% with men under 30.
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