Harley-Davidson failed at 'Business 101' as 'elitist jerks' rule boardrooms, says former Levi's exec

Jennifer Sey was a senior executive at Levi Strauss before clashing with elites during COVID-19 lockdowns. "Inmates are running the aslyum' at brands like Harley-Davidson, she says.

Harley-Davidson’s German-born CEO and board chairman, Jochen Zeitz, has been lambasted by long-time loyal customers for attempting to remake the motorcycle’s muscular American image, accused by critics of employing a progressive agenda that clashes with the values of its most devoted customers. "It's ‘Business 101.’ You don’t disrespect your core consumers." "The elites adopt all these crazy far-left positions to assuage their guilt about having tons of money and privilege." Kerry J. Byrne is a lifestyle reporter with Fox News Digital.

"We are trying to take on traditional capitalism and trying to redefine it," Zeitz said while speaking to global leaders at a conference in Switzerland in 2020, the same year he took the helm of Harley.