Guelph company creates clothing for women in skilled trades
Global News
The Dirty Seahorse currently serves a dozen different sectors, offering hoodies, pants and overhauls for women in masonry and other fields in skilled trades.
A woman from Guelph, Ont. is going to great lengths to help her daughter.
Dianne Finnigan owns the Dirty Seahorse, creating comfortable and safe workwear for her daughter, Chantel, along with other women in the skilled trades industry.
Finnigan said it initially started after being unsuccessful in locating clothing for her daughter, who’s in masonry.
It prompted her to start her own business.
“I started looking around and then I realized it wasn’t just one store, it was all of them,” Finnigan said.
After talking with other tradeswomen, she was told that this was a common problem.
Finnigan put in nearly a year of market research, working with women in trades and female designers from George Brown College in Toronto.
“They basically told us what they wanted and needed and then we translated it into the design, and then I hired (women) from George Brown with a team of female designers because then they understood the problem from a woman’s perspective.”
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