
Gucci, Adidas's Umbrella Doesn't Stop Rain, Sparks Backlash In China
NDTV
A hashtag on "the collaboration umbrella being sold for 11,100 yuan is not waterproof" attracted more than 140 million views on Weibo.
Luxury label Gucci and sportswear firm Adidas AG are grabbing headlines in China for selling an 11,100 yuan ($1,644) umbrella that doesn't even stop rain. ⚠️warning!????⛽️☔️Umbrellas are not waterproof!#adidasxGucci@adidasoriginals@gucci#VirtualWorld#REALITY#Blockchain#CryptocurrencyNews#Metaverse#NFTCommunity#NFTcollectibles#NFTartist#nftcollectorpic.twitter.com/xmudzHHxrW
Never mind that the brands say that's not what it was designed to do.
A hashtag on "the collaboration umbrella being sold for 11,100 yuan is not waterproof" attracted more than 140 million views on social media site Weibo.
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