GSK Consumer Healthcare to foray into gum care in India
The Hindu
GSK Consumer Healthcare will be foraying into the gum-care segment in the key India market with the unveiling of its global toothpaste brand Parodontax, a senior company official said.“We are announci
GSK Consumer Healthcare will be foraying into the gum-care segment in the key India market with the unveiling of its global toothpaste brand Parodontax, a senior company official said. “We are announcing our foray into the gum-care space with Parodontax, something which has not been explored by any other brand in India,” Anurita Chopra, area marketing director, oral health, GSK Consumer Healthcare, told The Hindu. “Today, 1 in 4 Indian adults suffer from gum problems, yet are unaware of the existence and need of specialised gum-care toothpastes,” she said.
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