Grok faces more scrutiny over deepfakes as Irish regulator opens EU privacy investigation
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Elon Musk’s social media platform X faces a European Union privacy investigation after its Grok AI chatbot started spitting out nonconsensual deepfake images, Ireland’s data privacy regulator said Tuesday.
Ireland’s Data Protection Commission said it notified X on Monday that it was opening the inquiry under the 27-nation EU’s strict data privacy regulations, adding to the scrutiny X is facing in Europe and other parts of the world over Grok’s behaviour.
Grok sparked a global backlash last month after it started granting requests from X users to undress people with its AI image generation and editing capabilities, including putting females in transparent bikinis or revealing clothing. Researchers said some images appeared to include children. The company later introduced some restrictions on Grok, though authorities in Europe weren’t satisfied.
The Irish watchdog said its investigation focuses on the apparent creation and posting on X of “potentially harmful” nonconsensual intimate or sexualized images containing or involving personal data from Europeans, including children.
X did not respond to a request for comment.
Grok was built by Musk’s artificial intelligence company xAI and is available through X, where its responses to user requests are publicly visible for others to see.
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