'Grimace Shake' Takes Over Social Media: Here's What The Viral Trend Is

McDonald's has so far not issued any official statement on the TikTok trend.

Social media trends can take off in the blink of an eye. In recent months, many such trends in the form of challenges - skipping challenge, dating trend, trespassing challenge - have gone viral among users. But now, a purple-coloured milkshake offered by fast-food chain McDonald's has captured the attention of TikTok users. The Grimace Shake was launched to celebrate the birthday of a popular character that features in McDonald's commercials. Known as Ronald McDonald's best friend, he was introduced as a villainous character called Evil Grimace who stole people's shakes. the grimace shake is causing irreversible damage to society. pic.twitter.com/K6oTcsbDao I really liked this one. pic.twitter.com/HKaF6actHt

But the shake has not gone viral for its taste or the unique colour. Instead, TikTok users are posting videos where people drink the shake and are immediately seen covered in the drink, pretending to be killed, passed out or possessed.

Though these videos were originally posted on TikTok, they have also appeared on Twitter and other social media platforms.

Last week, a TikTok user posted a video with the hashtag #grimaceshake, which has been viewed more than 8 million times, as per Today. It shows the teen passenger taking a sip of the shake and then cuts to a staged crime scene, with the shake spilled everywhere and the teenager lying on the floor.