Government Will Set Rules To Counter Fake Reviews On E-Commerce Websites

The government will publish next week frameworks to counter fake reviews and unverified star ratings on e-commerce websites.

The government will publish next week frameworks to counter fake reviews and unverified star ratings on e-commerce websites, hotel and travel booking platforms, according to Consumer Affairs Secretary Rohit Kumar Singh.

Since e-commerce involves a virtual shopping experience without any opportunity to physically view or examine the product, consumers heavily rely on reviews posted on platforms to see the opinion and experiences of users who have already purchased the goods or services.

But fake reviews and star ratings mislead consumers into buying online products and services.

To check fake reviews, Singh said the Department of Consumer Affairs (DoCA) has finalised frameworks after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally.