Government May Announce National Creator's Awards For Influencers: Report

Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said.

The government is set to announce the national creators' awards to recognise new-age influencers and creators, official sources said on Friday.

They said the first-of-its-kind awards will be targeted at "Gen Z", a reference to the young generation hooked to the internet and social media, and will be given in nearly 20 categories.

Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said.