Goop introduces ‘The Diapér’ and people can’t decide if the $120 nappies are real
Global News
Goop's latest announcement about a gemstone encrusted line of diapers might be its most confusing yet.
Goop, Gwyneth Paltrow’s luxury beauty and wellness brand, has announced it will launch a new disposable diaper – pardon, it’s actually a Diapér – and to say that people are confused would be an understatement.
In an Instagram post on Wednesday afternoon, Goop revealed “The Diapér.” It’s described as a disposable nappy lined with virgin alpaca wool and secured with amber gemstones, which are “known for their ancient emotional-cleansing properties.”
A pack of 12 diapers, which are “infused with a scent of jasmine and bergamot for a revitalized baby,” will retail for US$120.
Naturally, the announcement has left many bewildered, which sometimes happens when Goop launches or recommends a new product.
There’s a good chance the post is satire, although the company has not confirmed either way.