Google to change global advertising practices in landmark antitrust deal
The Hindu
French authority fines U.S. tech firm $268 mn; probe followed publishers’ plaint
Google said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlement with French authorities. The deal with the French competition watchdog could help rebalance the power over advertising in favour of publishers, which held sway over the business in the pre-Internet era but lost control with the rapid rise of Google and Facebook. The settlement, which was announced on Monday and also saw Google fined €220 million ($268 million), is the first time the U.S. tech giant has agreed to make changes to its huge advertising business, which brings in the bulk of its revenue.More Related News
According to BACL, the biophilic-inspired business park will offer smart workspaces within a vibrant public realm. The project’s most exceptional and breathtaking attribute lies in the Urban Forest, a lush oasis in the centre of the development. This green space will serve as a focal point, seamlessly blending indoor and outdoor spaces throughout the area. The upcoming metro station in Airport City will provide seamless connectivity to the business park from the northern side, ensuring convenient accessibility.