Google to ban ads appearing next to climate denial content
ABC News
Google is taking action to stop climate change deniers from spreading misinformation or making money
LONDON -- Google is taking action to stop climate change deniers from spreading misinformation or making money by blocking digital ads promoting false climate change claims from appearing alongside content on its platforms.
The company said Thursday in a blog post that it was rolling out a new policy for YouTube video creators. advertisers and publishers.
The new rules “will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change,” the blog post said.
The rules will apply to any content calling climate change a hoax or denying that greenhouse gas emissions and human activity have contributed to the earth's long-term warming.
