Google Chrome pushes back blocking of tracking cookies to late 2023

Google noted that the Privacy Sandbox initiative will need to be delayed since "it's become clear that more time is needed across the ecosystem to get this right".

Google's Chrome web browser will not fully block tracking cookies until late 2023, the Alphabet company said on Thursday, delaying by nearly two years a move that has drawn antitrust concerns from competitors and regulators. The Privacy Sandbox feature for Google Chrome that will be responsible for blocking third-party cookies and has been delayed over what the company said is a concern for advertisers. Rivals also accused Google -- the world's biggest online ads seller -- of bringing the improved privacy features as a pretense to gain greater market share.